There’s a reason for that-advertisers have found value in working with Pinterest to market to their users.Įven with a dip in monthly active users at the beginning of 2022, marketers are seeing ROIs that make advertising on Pinterest worth it. While some of their active users are on the decline since the world has started to normalize, their revenue is stronger than it has ever been. More than just active users, Pinterest’s stats are quite unique. Within the last few years, Pinterest reported their largest year-over-year increase to date-largely due to the massive amounts of recipes, information on hobbies, and DIY interior decorating hacks that the pandemic demanded. With 433 million active users, Pinterest has proven itself a force to be reckoned with in the social media space.
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